Driving Sales (English Pod 010)

 

Intermediate  - Driving Sales (C0010)

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A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger?

B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?

A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?

C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!

A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.

D: Do we have any ideas yet?

C: Yes Mr. Swan, we were kind of considering a twofor-one offer to get more competitive.

D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.

A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.

Key Vocabulary

concrete solutions

phrase 

a real or specific solution to a problem

drive sales 

Preposition 

increase sales

in the market 

phrase 

in the industry

to match the competitors

principle verb, infinitive

be the as good as or better than others companies in the same industry

will never fly 

phrase 

will not work, will not be approved

promotion 

phrase 

something done to make people aware of a product

be here any minute

phrase 

will arrive very soon

to consider principle

verb, infinitive

thinking about

brilliant 

Adjective 

excellent

Supplementary Vocabulary

competitive 

Adjective 

as good as or better than others of the same type

win sales 

phrase 

make sales sucessfully

sales strategy 

phrase 

plans for a company's sales activities

sales cycle 

phrase 

the process a customer goes though when deciding to buy a product

to outsell 

principle verb, infinitive

to sell more than others

customer loyalty

phrase 

when a customer buys the same brand over and over

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